Wednesday, July 22
6X Tier Frenzy
6X Tier Frenzy
Select Wednesdays in July
NOON - 9:00 PM
Live! Rewards Members can swipe at any promotional kiosk to multiply their Tier Credits up to 6X!
January 01, 2026
New Year's Eve at PBR
Ring in 2026 at PBR Cowboy Bar!
Get ready for the ultimate New Year’s Eve party featuring The Hollow Decks, bringing the best throwback hits to keep you dancing all night long. Join us on December 31 from 7 PM – 2 AM for an unforgettable celebration, ice-cold drinks, and the wildest party in town.
$40 cover - FREE cover if you park at The Brookshire's Grocery Arena and get our free shuttle and wristband.
Presented by Jägermeister.
Let’s toast to the new year, PBR style! Level up your night with a VIP booth and bottle service! Call or text (318) 963-2242.
Win PBR's Ultimate NYE VIP Package!
Your VIP New Year’s Eve Awaits! Enter now for a chance to win the ultimate NYE experience: 2 tickets to the Live! Event Center Party, a VIP table at PBR Cowboy Bar for up to 6 guests, and a $100 Live! gift card. Don’t miss your shot to celebrate in style! Enter before December 21.
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Thursday, July 23
New Era of Flavor Dinner : SOLD OUT!
SOLD OUT!
Join us for an exclusive debut event celebrating the launch of Luk Fu by Jet Tila. This one-night-only experience invites guests to enjoy a specially curated menu of Chef Jet Tila’s signature dishes, each thoughtfully prepared to showcase his bold, East-meets-West culinary style.
Guests will experience Chef Jet’s talent firsthand through a memorable dining experience, plus enjoy a special meet-and-greet opportunity with the chef himself and receive a commemorative gift to mark the occasion.
Thursday, July 23
Latin Night
We're turning up the heat with another Latin Night at PBR Cowboy Bar! Join us on Thursday, July 23 to dance all night to your favorite Latin beats all night long. Don't miss it!
